The Ten Commandments ChallengePress Release and Survey ResultsBIG MAC® BEATS THE BIBLE For Majority of Americans, Ten
Commandments Not Set in Stone Unprecedented marketing campaign responds to a nationwide crisis...the
illiteracy of The Ten Commandments, through CGI Animation film, The Ten
Commandments, set to release
nationwide through Promenade Pictures, October 19, 2007 Grassroots
feature film campaign focuses on developing unique methods of teaching children
and families The Ten Commandments and the deeper meaning of the story Done in
conjunction with the upcoming nationwide theatrical release from Promenade
Pictures of the animated feature film The
Ten Commandments on Oct. 19, the study was commissioned by the Ten
Commandments Commission and conducted by Kelton Research. “Knowing and living the Ten
Commandments empowers people and feeds their souls, while knowing the contents
of a famous hamburger, at most, only feeds the stomach,” said Dr. Ron Wexler,
president of the Ten Commandments Commission. “How
empowered we would be as individuals and as a culture if we knew and lived by,
the very foundation of our moral and ethical codes.” Dr. Ted Baehr, president of the
Christian Film and Television Commission and publisher of www.movieguide.org, adds that this is not
just about knowledge. “We see the
negative impact in culture today as people more and more consider these rules
only ‘Ten Suggestions,’” Dr. Baehr said.
“Crime is more rampant than ever, teenage pregnancies are on the rise,
dishonesty in business continues to make headlines. We are seeing the results when society
disregards these words from God.” The random survey showed that
respondents could recall both the Big Mac® ingredients and the
members of the fictional TV series Brady Bunch family more easily than they
could name the Ten Commandments.
Consider:
Another dynamic of the studies done
in connection with the film includes an online video of “man on the street” interviews
that also tested the limited knowledge by individuals of the Ten Commandments
against their ability to easily recite many trivial cultural facts. Respondents
had no trouble recalling the four members of the classic rock group “The
Beatles,” but many times couldn’t name even one commandment. Promenade Pictures sees this as a
critical time to release the feature film, The
Ten Commandments, starring the voice talent of Ben Kingsley as narrator,
Christian Slater (Moses), Alfred Molina (Ramses) and Elliott Gould (voice of
God). “We selected The Ten Commandments as our first film in the ‘Epic Stories of the
Bible’ series because it is a pivotal story in the history of the Bible and one
that the three major religions on earth respect,” said Cindy Bond, president
and COO of Promenade Pictures, producer and distributor of the film. “We are
delighted to work with Motive Entertainment to use our film as a basis for the
‘Ten Commandments Challenge,’ to help increase everyone’s familiarity with this
important story.” The Ten Commandments Commission has teamed up with Promenade Pictures
and Motive Entertainment, to encourage public participation in the “Ten
Commandments Challenge” in conjunction with the theatrical release. The extensive grass
roots campaign for The Ten Commandments
film release, spearheaded by Motive Entertainment, will include nationwide
screenings, endorsements from key leaders, promotional materials, publicity,
radio promotions and Internet. Individuals and groups can visit www.10commandmentschallenge.org
to see how they measure up against the national average and to download
materials for their uses. As a part of the “Ten Commandments
Challenge” marketing campaign, an unprecedented opportunity will be available
to the media as well as to leaders in the faith-based market, through a world-wide conference call/press junket
held via phone on TUESDAY, OCTOBER 2.
The call will be moderated by Motive Entertainment and participants will
be able to listen in on interviews and submit e-mail questions to the film’s
key talent. The call will also be taped
for future uses and available as a podcast for a period of time following the
call. Talent available for interviews on
the call will include: Academy Award
nominee, Elliott Gould (‘God’ in The Ten
Commandments film), Cindy Bond (president, COO, Promenade Pictures), Ed
Naha (Honey I Shrunk The Kids, The Ten
Commandments film screenwriter), Jeremy Camp (Christian artist, GMA
2005 Best Male Artist of the Year, wrote and performed song “I Am Willing” for The Ten Commandments film) and Dr. Roni
Wexler (president, CEO of The Ten Commandments Commission), who will conduct
the interviews. TO RSVP TO JOIN THE LEADER/PRESS JUNKET CALL,
receive the call-in number and all necessary info, please click on the
following link: http://register.gothamconference.com/rsvp/reg.aspx?eventid=100220072201711 Promenade Pictures is releasing “The
Ten Commandments” in theaters nationwide Oct. 19, as the first in its “Epic
Stories of the Bible” 12-film series. See www.10commandmentsmovie.com for
more information. Promenade Pictures was founded and
is led by studio pioneer and entertainment industry legend Frank Yablans, who
serves as CEO. Cindy Bond, who serves as President and COO of the company,
oversees a team of veteran media industry executives including Ron Booth,
Charlie Gay and John McAdams. Promenade
Pictures has established itself as a full-service production, distribution and
marketing company specializing in the distribution of theatrical motion
pictures appropriate for the entire family. The company has leveraged the
expertise and relationships of its principals and senior executive team to
build a highly successful operation that
in just a few short years has
emerged as one of the leading privately held independent film and television
companies focusing on the family market. Promenade continues to maintain its
independence and aggressively explore opportunities that will build upon the
company’s business mandate. Further branding itself in the family arena,
Promenade has already entered into contracts and associations with many of the
most recognized moral-valued authors, filmmakers and brands. For more
information, please visit www.promenadepictures.com The Ten Commandments Commission is a
coalition of churches, synagogues, civic and community organizations dedicated
to keeping America One Nation, Under God.
It was founded in 2005 by Dr. Ron Wexler, an Israeli-born Orthodox Jew
and Dr. Myles Note to
Editors:
To attend a media screening of the film in a major Motive
Entertainment publicity
dept. Lesley Burbridge-Bates 615.321.6400 lesley@motivemarketing.biz |